Cowboys Bar-B-Q & Steak Company

This was another pitch that I designed while working at Ryan Williams’ Agency in West Palm Beach. It is completely my design. The client was looking to revamp the already existing logo and create a brand that packed a punch. I created the logo and the look and feel of all elements throughout this campaign.

The owner also had some spices that he sold online and wanted the brand to carry over onto those, as well. My favorite piece from this bit was the direct mailer turned into a bag of fries—a great concept, well executed.