Bottini’s came to Tip Top hoping to create a national brand that would rise to the level of TOMS. Sandals were the most heavily represented pieces in the line, and they all had a signature earthy feel. The client requested the logo to be fun, friendly and represent the love of traveling. We were able to create a logo that captured the look of the shoes along with the feel of the brand—and we even came up with a tagline to pull it all together. We’re not usually copywriters, but we have our moments.