Fat & Happy

Fat & Happy is a trendy eatery that’s happily riding the gourmet food truck wave. They really didn’t know what they wanted in a logo, but I kept seeing this character that was the perfect representation of the name. After a bit of sketching it came down to the chubby guy with a big smile on his face that you see here. He’s fat … and happy. It’s a logo, but it’s also feels a little like a guarantee.