Ivory Lounge is a chic, trendy, high-energy nightclub. It was supposed to be a Jazz and Blues bar. The name “Ivory” refers to the keys on a piano. We didn’t realize that it had taken the EDM (Electronic Dance Music) turn until opening night. Much of the work you see was based on the assumption that it would be a Jazz and Blues club—a prospect I was pretty excited about.
After their quick transition into EDM, we worked with them for another year, creating a series of flyers and promotional materials during that time (visible below). Eventually, several people affiliated with the lounge began to dabble in the design and the original vision was somewhat diluted, but my initial concept was strong. Even with the unexpected transition, it was a fun (and valuable) experience.