Barracuda Boatworks approached Tip Top looking for a complete brand. They envisioned the logo to include a graphic representation of a barracuda’s skeletal structure. After a bit of back and forth, we created the perfect mark. We altered the typeface to give it a “toothy” feel—mimicking the barracuda’s fearsome teeth. It was nice to see the logo custom stitched onto the seats of the boat. It’s those little touches that help to build a brand.
They also requested business cards, a brochure and a website. We used a map of the local waterways as a recognizable branding element throughout. The end result was something that made our client stand out from the rest. The client was pleased, and they also told us the work had helped strengthen recognition of their brand around the North Port area and beyond.