Silver Palm Logo

Silver Palm Realty approached Tip Top Design Stop to create a brand for their new real estate company. Since we’ve created a few real estate logos, we knew the space. Given the name, it was a sure thing that there would be a palm incorporated into the logo. The challenge was to do it in a way that felt different from the palm logos you see everywhere in South Florida. I worked on few versions of a stylized tree to achieve this goal. The client chose what you see here, which is also my personal favorite. I felt it was simple enough not to be too busy, yet effective enough to showcase the palm tree without being obvious. After a few variations on the typeface, the client was sure this was the mark they wanted.