This was a pitch that I designed while working for Ryan William’s Agency. The client was building a master-planned community west of Wellington, that focused on nature and the outdoors. They needed a name and how the brand would appear on various assets. As a group, we decided on the name Talisa Preserve and came up with the “Reimagined” theme. At that point it was my job to make it look amazing. And so I did. They ended up choosing another agency which focused more on PR. The community ended up with the name Arden. Personally I think our creative was stronger, but I guess I am biased … LOL.
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