I received a message from my friend from back in the day, Sara. She said she was kicking off her career as a life coach and needed a new look for her business. I thought, what a perfect business for Sara! She would make a perfect life coach. That’s why it was my pleasure to build a brand for her. She gave me great input (poster-child perfect client) for the logo and wanted it to convey a transition, like the various periods we go through in our lives. I think we did a good job at expressing that thought.