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Ripley PR – Brand Guidelines

We have been working with Ripley PR for quite a while. They approached us, needing some advice on their brand. They asked us if they should change their logo. Most designers would say “yes, of course” but I told her that I liked the logo and she said, “so do I”. But she had never had brand guidelines laid out for it. So, on that note – we got to it. For those that don’t know what brand guidelines (or brand standards) are: it’s a guide that tells a designer who is handling design for the brand, how to treat various elements of the brand. To keep everything consistent.